One of the main challenges in developing any professional services business is finding new ways to keep your personal brand top of mind and tip of tongue.
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In the age of lock-downs, isolation and working from home your BD efforts need to take on a whole new rhythm.
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The environment we’re doing business in right now suits a different type of business development and a different type of professional. We look at the rules of doing business during COVID-19.
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The networking events at this time of year can be a boon for BD, or a drain on our energy levels. The difference often comes down to how you approach it.
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In this day and age, ignoring procurement is a very big mistake.
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The 2019 Rugby World Cup is on so I thought now was a great time to think about selecting your practice's own first XV. Who should you pick?
Read MoreIf you think only lawyers in private practice need to worry about marketing and business development, think again. More than ever, in-house lawyers need to know how to sell themselves to their own businesses, right from the start of their careers.
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The rainmaker belongs in the 1980s, not today’s professional services market. We explain why and how to win work without him.
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Having trouble getting the Business Development (BD) engine running again? Here are 6 ways that will help you kickstart it.
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The best ideas are usually brilliantly simple ones, like making your best type of client your next business development hire.
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Niche marketing should be the goal of almost every professional. It helps you cultivate a client base, protect your fees and charge a premium. So if you’re considering niching up your practice, here’s how to do it right.
Read MoreThink paying your rainmakers is the key to winning more work and growing a sustainable practice? Think again.
Read MoreThere are lessons in the Banking Royal Commission for all professional services firms. Here are four that I think we all need to know.
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One of the real keys to a strong long term professional practice is a strong network of people who’ll keep referring you work. So are your connections doing that or are they holding you back? And how to you tell if your networks are up to scratch?
Read MoreNeed work now? Read my 7 tips to boosting your bottom line today.
Read MoreThis one-day intensive workshop shows lawyers with 2-6 years’ experience how to take the next step in their career. It has been specifically designed by Sue-Ella Prodonovich and Sam Coupland to address the issues law firms require of their next generation leaders.
Read MoreLaw-firm success can be attributed partly to how well its leaders lead, but probably more important is how well its followers follow.
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The networking events at this time of year can be a boon for BD, or a drain on our energy levels. The difference often comes down to how you approach it.
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Want to find out the truth about how your firm is performing? Ask your good clients first, not the bad ones.
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Sometimes your client feedback meetings can go off piste. So you need some tactics for fixing things when they stray a little off course.
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